Join us at our Table
Target Canada does not have groceries like Wal-Mart but Maple leaf along with other partners wanted to ensure consumers knew that Target has all the grocery essentials you need. Target wanted to capture neighbors in the area with a direct mailer.
The creative starts with a single place setting and as you extend the table the plates and food get added to show a full spread. We drove consumers to store with coupons and directions to their local Target.