SpongeTowels Win Groceries for a Year
SpongeTowels wants shoppers to clean up in-store with their first ever PIN in-pack promotion to win groceries for a year. We used tent cards, danglers and an oversized standee of Spongie to dress up our display. We created awareness with grocery ad mats and social posts. We changed the packaging by having Spongie presenting our promo flashed on the corner of the packaging and printing unique PINs inside.
Shoppers will use PINs found inside packages to clean 1 of 3 messes to find out if they are a winner. Everyone who did not win was then a given coupon for savings on our product. We wanted to integrated with their current ad campaign produced by John St. by leveraging assets for the game experience and using Spongie’s hand to clean the mess.