Parmalat - Cheestrings

Cheesy is always out on a new adventure going some where exciting but one thing we we’re tasked with was getting excitement from the parents too!

We decided to take Cheesy to the Australian outback! Inside each pack of Cheestrings was a promo code which allowed them to play our interactive game online and play for a chance to instantly win backpacks, digital cameras and itunes gift cards. The grand prize that caught the parents attention was the chance to win a trip to the outback and keep a Subaru Outback!

We noticed a jump in participation and entries from last quarters promotion.