Deli Counter Freshness

Maple Leaf wanted in store point of sale to drive interest in their new line of deli fresh sliced meats. Many consumers feel that packaged meats are not as fresh as getting it from the deli even if it means waiting for it to be cut.

We over came this idea by showing a butcher serving up the packaged meats on deli paper and pairing it with a headline that sold the concept of fresh to go.