Barilla - Every Day Every Way
Barilla spring promotion we we’re tasked with the job of encouraging customers to try Barilla pasta for dinner as many different ways as possible. We called our promotion Experience Barilla. Every Day, Every way.
We produced point of sale displays as well as magazine ads and even sent out boxes of Barilla to homes across Canada.
Everything we produced directed them to our App that allowed them to create their own unique pasta dishes and share them with friends to acheive as many contest entries as possible in hopes of winning a trip to Experience Italy.
Overall this campaign did very well achieving great awareness and engagement across the whole campaign