Sale-eh-bration!

We were asked to design a savings program for Canada Day weekend and highlight the savings. We created a new word by combining Savings, Canadianna and Celebration and we got Sale-Eh-Bration!

We executed this in-store with posters, danglers clings as well as a flyer ad. The flyer ad was designed to highlight the day parts to make it easier for consumers to find products and savings.