Branding

Burger King selling Happy meals for adults

Everyone enjoyed getting a kids meal when they we’re younger so Burger King decided to launch an adult meal version complete with an 18+ adult toy in each bag. Perfectly timed to coincide with Valentine’s Day of course!

The best stuff regardless of the medium is done with out of the box thinking.

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Brands helping Fort McMurray

Brands are doing their part to rally support and donations for Alberta and Fort McMurray, I especially love how Starbucks modified their packaging. In my experiences some brands aren’t always open or have the capabilities to affect packaging on short notice.

Labatts even started bottling cans of water to provide to the families in the area. Read the full article on strategy.
sbucksfmac-213x300

labatt-water

 

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LCBO new vs old logo

LCBO rebrand is a little bit shocking, I am not very impressed by there inventiveness for this brand but at the same time I enjoy the cleanliness of this. Its beautifully boring. What do you think?

New

LCBO_logo_wordmark-300x100-1

Old
LCBOold-300x208

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Reebok & Bacon

weird? I think not. Bacon goes with anything and everything… even running.

RBK_LANDING_HERO copy

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Concept: Vodka Democracy

I love this. They have a strong positioning message and the bottle is so beautifully designed.

VodkaDemocracy

LINK