Thorold Blackhawks Jr. B
The times are changing and so are the views on some of sports most iconic logos which are becoming viewed as offensive. I approached a team with hopes of helping them be proactive in changing their team logo as a catalyst to other sports teams to follow suit.
I worked with the owner and manager of the team to design their new team logo while retaining the tonality, name and the colours from past years yet giving them a new mascot.
As a member of the Jr. B hockey system and having played against the Thorold Blackhawks, it was a fun experience and a joy to help shape this brand image.