Clubhouse - La Grille Winter Grilling

McCormick came to us wanting help pushing their La Grille products in the winter. We had a limited budget and needed to create some excitement. Using facebook we asked consumers to share a picture of themselves grilling in the winter, The prize… a freezer full of meat!

In store we created header cards and supported it with $1 off any meat when you buy any Clubhouse La Grille product.